Besides, as I have discussed before, the only thing worse than not releasing a trailer is releasing a bad trailer, so kudos to Fox for waiting until they were good and ready. I don’t much like the notion that a major project like this basically has to play the long-game lest it face accusations of production turmoil. But I think there is a real danger in such a thing becoming not just standard but a proclamation of competence. I certainly loved that first iconic Superman Returns teaser that dropped nine months before the film’s July 2006 debut. Now there is nothing wrong with studios dropping very early teasers if they have the goods and want to offer a sneak peek that much earlier. What we’ve seen here, fair or not, is the presumption that Fox’s Fantastic Four reboot is “in trouble” because they haven’t drowned us in images or teasers a year in advance. Yes we started seeing 10-12 months out teasers in the early 2000’s, with Pearl Harbor or Spider-Man, but they were basically bonuses and not what anyone would consider standard marketing practices. The various 80’s/90’s Batman teasers all dropped just a few months before their respective June debuts. The first teaser trailer for Star Wars Episode One: The Phantom Menace dropped in November, a good six months before its theatrical debut. Back in my proverbial day, that was business and usual. #Fantastic four 3 trailer 2015 movie#But this looks pretty interesting and different than what qualifies as a traditional comic book movie in this day and age.įor the moment, I find it refreshing that we are getting our first peek at the film a “mere” 7.5 months before its theatrical release. Of course, talk that the film basically plays like Chronicle meets Fantastic Four troubles me, mostly because I didn’t want Josh Trank to follow up the superb sci-fi/superhero found-footage film with another superhero film that basically played in the same sandbox. We have all heard stories and rumors about how the film may or may not be a troubled and/or disastrous production, with people along the lines of Kingsman director Matthew Vaughn and Mark Millar (who, with Dave Gibbons, wrote The Secret Service comic book on which Kingsman is based) piping up to defend the unfinished film.
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